Lake County, California
Proactive Public Service
Marketing Plan
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The following document, the "County of Lake Economic Development Strategic Marketing Plan," was approved in 2002 and provides short-term and long-term strategies. It includes a community assessment section with 104 recommendations to improve the appearance of the county, communities, and many private businesses in the county, as well as to provide information to the visitor. Since this section contains many, many photos, it is too large to easily download from the web site as one file. Therefore, to facilitate viewing, the Plan has been divided into several files.
#1: Hire outside services: signage, kiosks, promenade
#2: Begin promenade development process
#3: Create & implement wayfinding & signage program
#4: Work with CalTrans regarding signage text changes
#5: Design & site selection for information kiosks
#6: Hire services for lodging rating system
#7: Create ordinance to eliminate billboards on scenic corridors
#8: Update, add additional county entrance marquee signs
#9: Continue abatement program, create revitalization funding program
#10: Continue Clear Lake clean-up programs
#11: Create marketing/fulfillment materials
#12: Develop real estate inventory for recruitment effort
#13: Inventory of fully improved sites
#14: Create "shadow" building program
#15: Implement a tracking system
#16: Evaluate and make changes to permitting processes (if needed)
#17: Create unified vision, partnerships, outreach program
#18: Organizational structure outline
#19: Create "Spirit of Entrepreneurs" program
#20: Leverage economic development resources
#21: Hire professional recruitment expertise (outside sales)
#22: Measure return on investment (Impact Benefit Analysis)
#23: Hire professional advertising/PR expertise
#24: County to continue operation of Visitor Information Center
#25: Adopt marketing name, logo, and slogans
#26: Change lake name to Lake Konocti
#27: Create an events grant program
#28: Funding sources to community services
#29: Begin implementation of advertising/public relations program
North Lake areas (Blue Lakes, Lucerne, Glenhaven, Upper Lake, Clearlake Oaks, Nice)
Part 1
Part 2
Part 3
Part 4
Part 5
South Lake areas (Lower Lake, Clearlake)
Part 1
Part 2
Part 3
Part 4
Part 5
South County areas (Middletown, Hidden Valley)
Part 1
Part 2
Part 3
Part 4
West Lake areas (Kelseyville, Soda Bay, Lakeport)
Part 1
Part 2
The following document, the "County of Lake Economic Development Strategic Marketing Plan," was approved in 2002 and provides short-term and long-term strategies. It includes a community assessment section with 104 recommendations to improve the appearance of the county, communities, and many private businesses in the county, as well as to provide information to the visitor. Since this section contains many, many photos, it is too large to easily download from the web site as one file. Therefore, to facilitate viewing, the Plan has been divided into several files.
Table of Contents
Introduction & Scope of Work
Executive Summary
Situation Analysis
Recommendations
County wide recommendations#1: Hire outside services: signage, kiosks, promenade
#2: Begin promenade development process
#3: Create & implement wayfinding & signage program
#4: Work with CalTrans regarding signage text changes
#5: Design & site selection for information kiosks
#6: Hire services for lodging rating system
#7: Create ordinance to eliminate billboards on scenic corridors
#8: Update, add additional county entrance marquee signs
#9: Continue abatement program, create revitalization funding program
#10: Continue Clear Lake clean-up programs
#11: Create marketing/fulfillment materials
#12: Develop real estate inventory for recruitment effort
#13: Inventory of fully improved sites
#14: Create "shadow" building program
#15: Implement a tracking system
#16: Evaluate and make changes to permitting processes (if needed)
#17: Create unified vision, partnerships, outreach program
#18: Organizational structure outline
#19: Create "Spirit of Entrepreneurs" program
#20: Leverage economic development resources
#21: Hire professional recruitment expertise (outside sales)
#22: Measure return on investment (Impact Benefit Analysis)
#23: Hire professional advertising/PR expertise
#24: County to continue operation of Visitor Information Center
#25: Adopt marketing name, logo, and slogans
#26: Change lake name to Lake Konocti
#27: Create an events grant program
#28: Funding sources to community services
#29: Begin implementation of advertising/public relations program
Next Steps
Community recommendationsNorth Lake areas (Blue Lakes, Lucerne, Glenhaven, Upper Lake, Clearlake Oaks, Nice)
Part 1
Part 2
Part 3
Part 4
Part 5
South Lake areas (Lower Lake, Clearlake)
Part 1
Part 2
Part 3
Part 4
Part 5
South County areas (Middletown, Hidden Valley)
Part 1
Part 2
Part 3
Part 4
West Lake areas (Kelseyville, Soda Bay, Lakeport)
Part 1
Part 2